About

At Redbasil, our ambition is to transform the way small businesses in the food & beverage ecosystem discover, connect and transact with each other.

Redbasil's asset-light B2B marketplace features a curated catalog of 10k+ ingredients and high-quality food suppliers, vetted by leading industry chefs and kitchens. Mobile-app based digital storefront, procurement, order fulfillment and payment transactions enable simple, fast, accurate and low cost operations.

​​Our own survey of 120+ restaurants found that 88% rely on unofficial text messages and phone calls for placing orders. Over 7 in 10 respondents called for greater transparency and better price discovery in the marketplace, while 65% of respondents cited difficulty in invoice reconciliation. On the other hand, a majority of suppliers face working capital constraints and delayed payments.

More than 50% of restaurants believe that both quality and on-time delivery needs to be improved, with 75%+ indicating low satisfaction in the Fresh Produce, Dairy and Butchery categories. Over 95% of respondents expressed high interest in having a digital listing of food service suppliers and their catalogs.

At Redbasil, we have set out to address these friction points head on using first principles, user-centered design and agile engineering. Our approach is built on a deep understanding of the needs of our customers in the wholesale food distribution value chain in India.